Ms Dream Home Lottery
MS Dream Home Lottery The MS Dream Home Lottery is Victoria's best odds home lottery! The proceeds of the MS Dream Home Lottery will make a life-changing difference to the lives of thousands of Australians living with multiple sclerosis. All 6,689 MS Dream Home Lottery prize winners have been drawn! Congratulations to the 2 x MS Dream Home Lottery Grand Prize Winners, Karen & Stephen Rayner (Ticket No. 25,242) & Rong Rong Hu (Ticket No. Karen & Stephen.
MS Limited and The Brand Agency launched their third MS Dream Home Lottery in Victoria last week, in partnership with MSWA, disrupting the market with Victoria’s first home lottery giving away two Grand Prizes.
“The market research told us very clearly that our targeted consumers prefer multiple large prizes, rather than just one huge prize”, explained Ben Holgate, Executive Manager Strategic Fundraising. “It was clear that changing our prize structure to ensure we give our customers what they’ve asked for was the right thing to do”.
The MS Dream Home Lottery already had a familiar face with Melbourne TV personality, Shelley Craft, as the spokesperson. To capitalise on her familiarity and communicate this first to market prize structure, The Brand Agency developed a new sidekick for Craft, Tiko the Toucan.
Anneliese Sullivan, copywriter at The Brand Agency said, “What started as a punny throwaway line in a brainstorming session quickly became something seriously worth pursuing. For us, ‘Toucan win’ was just the right amount of silly and charming to be memorable, and to stand out in the lotteries market. It made sure everyone knew the answer to the question, ‘How many can win a Grand Prize?’”
The integrated campaign runs across TV, digital, eDM, social, DM & UDM and audio channels.
As part of the launch The Brand Agency have also enhanced the lottery website, an ongoing process of continual improvement of site performance, security and user experience.
All profits raised by ticket sales in the MS Dream Home Lottery go towards making a life changing difference to Victorians living with Multiple Sclerosis.
MS Limited
Executive Manager Strategic Fundraising: Ben Holgate
Senior Manager Individual Giving: Elizabeth Dorizac
Lotteries Manager: Lester Khan
MSWA General Manager Brand, Marketing & Sales: Paul Cavanagh
National Lotteries Manager: Michael van Oudtshoorn
Senior Lotteries Coordinator: Alexandra de Souza
The Brand Agency
Executive Creative Director: Marcus Tesoriero
Creative Director: Dean Hunt
Copywriter: Annaliese Sullivan
Art Directors: Ellen Treharne & Niall Stephens
Head of Design: Daniel Agostino
Designer: Emma Lilliman
Head of Account Management: Brendon Lewis
Account Director: Ruby Broun
Account Executive: Christina Tilenni
Production Company: King Street and Clockwork Films
Executive Producer: Katie Trew
Puppet Designer: Phillip Miller
MSWA’s lotteries and raffles have been a part of Western Australian life for over 30 years.
Over the years thousands of our supporters have won valuable prizes including fabulous homes, luxury vehicles and cash. When you take part in MSWA lotteries and raffles, every ticket purchased helps Western Australians living with neurological conditions.
Our lotteries and raffles are held throughout the year and we have ticket prices and prizes to suit everyone.
If we can assist you with any questions on our lotteries & raffles please email us on lotteries@mswa.org.au. We look forward to hearing from you.
MSWA Platinum Club
Our lotteries sell out fast, so to avoid disappointment why not join Platinum Club? Your tickets to the MSWA Mega Home Lottery and MSWA Luxury Lottery will be reserved for you.
There's no cost to join you'll also receive exclusive member-only competitions and other benefits.
MSWA Mega Home Lottery
Ms Dream Home Lottery Results
The MSWA Mega Home Lottery is held twice a year and offers you the chance to become an instant multi-millionaire. With great odds to win from a prize pool that includes homes, cash, luxury cars and holidays the MSWA Mega Home Lottery can be a true life-changer.
This one sells out fast, so make sure you follow us to secure your ticket!
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MSWA Luxury Lottery
You need to be quick to be in the draw for this one – the MSWA Luxury Lottery always sells out fast! Don’t miss out on the chance to win a luxury vehicle or $250,000 cash.
Tickets are strictly limited – giving you amazing chances to win big.
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Dreams And Lottery Numbers Free
MSWA Multi-Choice Raffle
At just $3 the MSWA Multi-Choice Raffle is our most affordable game of chance. Held four times a year, the raffle offers exciting first prizes such as luxury vehicles or cruises or cash.
Buy one ticket or more to increase your chances of winning.
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